Seven in ten Canadians feel that prescription medications are prescribed more often than necessary

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Toronto – The perceived over-prescribing of medication, a lack of emphasis on natural or alternative therapies and general frustration with Canadian healthcare are contributing to the idea that the current system is not meeting Canadians’ expectations. According to the Orthomolecular Health Survey released today, more than 50 per cent of Canadians are frustrated with the Canadian healthcare system. And when probed on specific issues, 70 per cent of Canadians feel medications are prescribed more often than necessary.

“Canadians are becoming increasingly intolerant of the over-prescription of medication,” says Dr. Aileen Burford-Mason, Immunologist and expert advisor to Orthomolecular Health. “The issue came to the forefront with the knowledge that super-bugs can emerge due to widespread antibiotic resistance, and people know from the disclaimers on drug advertising that medications can often bring uncomfortable, painful, or even harmful side effects. It’s not surprising that people are looking for other options.”

Today’s survey release marks the official start of a public awareness campaign for Orthomolecular Health. The organization is dedicated to the awareness and education of the public and health professionals on the benefits and practice of an orthomolecular approach to health – a science-based approach to healing the body and preventing the onset of illness by optimizing the body’s biochemistry. Orthomolecular practitioners do this with the strategic use of diet and critical and essential vitamins, minerals, amino acids and other nutritional supplements.

According to the Orthomolecular Health survey, more than half of all Canadians think a natural or alternative approach to dealing with health problems should be considered before drugs are prescribed. There is an increasing appreciation that depleted soils and diets are major contributors to the epidemics of disease our overburdened health care system faces today. The solution is not to mask the problem with medication, but to correct deficiencies and imbalances and allow the body to heal itself.

“Canadians are not opposed to prescription medications” explained Dr. Burford-Mason, “but many don’t want to take these medications as the first line of defense. We know that there are viable nutritional therapies that could be included in regular health maintenance and for the treatment of illness. Canadians want to hear about these therapies from their doctors and other healthcare practitioners.”

Dr. Burford-Mason explained that in the same way that we discovered in the early 20th century that a lack of Vitamin C caused scurvy, today we know that many common illnesses are linked to molecular imbalances caused by vitamin and nutrient deficiencies. In the coming year, the Orthomolecular Health awareness campaign will include extensive educational outreach including the launch of a comprehensive website.

Orthomolecular science allows individuals to identify natural imbalances in their biochemical makeup and use vitamins, minerals and nutrients to correct the imbalance. Literally translated, orthomolecular means “right molecule” and what’s right will differ for every individual.

Survey Methodology
The survey was conducted by Leger Marketing from January 30th – February 3rd, 2007, with a representative sample of 1,000 male and female respondents aged 18 years and older across Canada. The survey is considered accurate within +/-3. 1% 19 times out of 20.

Orthomolecular Health
Orthomolecular Health educates the public and health professionals on the benefits and practice of an the orthomolecular approach to health. It is dedicated to the advancement of orthomolecular medicine in Canada and internationally.

For more information on Orthomolecular Health including how orthomolecular therapy works, how it can cure disease, the cost of using orthomolecular health compared to regular drug treatments and how orthomolecular treatment can be used in conjunction with prescription drugs please visit: www. orthomolecularhealth.com.

Sonia Prashar
APEX Public Relations
T: 416 924 4442 x 223