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I think it's 'easy' to accept orthomedicine for those of us who have gone through the medical system and been disappointed with the results, or those of us who've looked for a natural alternative, believe in natural nutrients etc. But how do you get others to use it? I've had people ask me about friends who are very sick but aren't willing to try OM. Generally their answer is 'I'm not sick', or 'how come my doctor has never heard of it..."